Thoughts On Selling the WWW.

My First Newspaper Next “Idea Resume”

Posted by Dan Vigil on December 6, 2007

I finished my first Newspaper Next “Idea Resume” today.

Newspaper Next is an initiative of the American Press Institute designed to provide a blueprint for transforming the newspaper through new business models. The “Idea Resume” is one of the Newspaper Next tools developed to help newspapers summarize new business ideas. It’s basically a one page template of questions about the idea and anlysis of critical assumptions. Click here to download the N2 Idea Resume template.

My first idea proposes to generate monthly fees from clients that have never advertised with the Newspaper. It turns out that there are over 80,000 businesses in our marketplace yet we have maybe 500 who advertise with us. We’ll be partnering with a technology company to build a site that allows businesses to promote themselves on-line and in the paper locally.

I wasn’t really in on the Newspaper Next hoopla meeting but the white paper makes a lot of sense. Any intiative that promotes “failing often and failing fast” is ok by me. I really liked the Idea Resume form which helps to identify strengths and weaknesses in new business ideas. It also does a good job bringing out certain key revenue assumptions. The whole process took about 20 minutes so I should be able to crank out quite a few of these first drafts and then go with the best one.

It’s my objective to get as many irons in the fire as soon as possible. This “Newspapers Next” initiative is basically giving us the green light to innovate. Something that I think the industry should have done 10 years ago. I intend to document my progress throughout each of these projects so stand by for more.

“The Word Is Alive”


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