Thoughts On Selling the WWW.

What is a “widget”?

Posted by Dan Vigil on December 21, 2007

When I was 9 years old I got my first handheld video game for christmas. It was a football game with little LED lights for each player and although I could turn off the sound, it made the most annoying beeps as I ran a player across the screen or scored a touchdown. “What is that “gadget” you got there?” my grandfather would ask. When I got to high school my Economics professor used “ACME Widget Company” in examples of income and revenue models he was teaching. A “widget” or “gadget” in these cases was a mechanical or electronic device that served some purpose. The video game served as a form of entertainment and the ACME “Widget” was a placeholder name used to represent a product that the company created and sold to earn income. In actuality it could have been ACME Video Game Corp., thus a “widget” is actually a “gadget” that one party manufactures and another uses for some purpose. Not much has changed today.

WWW widgets are nothing more than useful gadgets that can be placed on web sites or on your computers desktop to do something, only in this case the gadgets are not mechanical or electronic, they are tiny software programs. There’s a widget on this page that shows the most recent blog posts. Rather than having to type in the title of the post I just place the widget there and it’s does the work for me automatically. There are hundreds of categories of widgets available to be used on any web site or computer. Most widgets are available free, although some entrepreneurs have started charging for them or charging for more advanced versions of certain widgets.

How Do You Get A Widget?

There are hundreds of sites offering widgets that you can download and use. Here are some of the most popular:

Once you choose the widget you want to start using, you can install it in one of two ways depending upon where you are going to use it. If you will be using it on your computer’s desktop you will simply need to download and install it as you would any other program. If you will be using it on your website, you will need to place it within the code that is used to create your website. Placing the widget on your website may require some technical knowledge, as you’ll be making changes to the appearance of your website to accommodate the new widget. Many widgets come with detailed installation instructions to help you in this process.

“The Word Is Alive”


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